Today’s consumers have access to more information than ever before. Their approach to evaluating information and making decisions is evolving. So it’s only natural that marketers’ decision-making models should evolve, too.
The MindMap© is a revolutionary new way to look at the consumer decision-making process for all kinds of industries including tourism, health, education and foodservice. Rather than restricting consumers to the rigid, linear path-to-purchase funnels of the past, the MindMap evolves this model to introduce a more fluid process, allowing marketers to address the needs of consumers at the right time, place and mindset.
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