ReBoot Episode 102: Navigating the Internet of Things
In this episode of ReBoot, we explore the Internet of Things – what it is, how it’s used and what it means for marketers. From Amazon Dash and smart home thermostats to fitness equipment that can boost your performance, the IoT is opening new doors for data collection and product innovation.
Consumer Insights Specialist Matt Hammer also joins Trev and Trav to talk about opportunities for all of this data. Other topics that come up: panic rooms, cyborg kangaroos and more IoT innovations in the making.More About ReBoot