Four Tips for Digital Project Managers

Four Tips for Digital Project Managers


If you’re a Digital Project Manager, the Digital PM Summit in Philadelphia was the conference to attend this year. Hundreds of DPMs gathered for two full days of sessions, workshops and networking geared towards the digital project management community.

It was a lot to take in, so I boiled it down to four main takeaways:

1. Give Feedback People Can Use

Anyone working in the digital realm is aware that feedback is essential to collaboration and furthering a project. Adam Connor of Mad*Pow and Aaron Irizarry of Nasdaq Product Design explained three kinds of design feedback.

Critique is at the core of collaboration. You can read their book Discussing Design for a detailed breakdown of the entire process.

2. Manage a Project from the “Last Responsible Moment”

Rob Harr of Sparkbox explained how decisions made too early in the project often result in throwaway work. Decisions should be made at the last responsible moment to delay commitment, keeping irreversible decisions open until the cost of not making a decision outweighs the cost of making a decision.

He went on to explain that determining the entire scope of work on a project at the beginning is sometimes irresponsible, and maybe impossible, because:

As an industry, we often care too much about processes, when in reality there is no one way. Planning is much more important than the plan.

3. Be the User Experience Champ

UX consultant Paul Boag explained how digital project managers are well placed to be the user experience (UX) champions on the team. Good UX improves branding because consumers feel good about themselves and your company when they are able to answer a question on your site on their own. Here are a few ways Paul explained we can improve UX:

4. Uncover your “Intrapreneur”

Nancy Lyons, co-author of Interactive Project Management: Pixels, People, and Process, encouraged us to release our intrapreneur.

Entrepreneurs are people who organize and manage an enterprise, especially a business, usually with considerable initiative and risk.

Intrapreneurs are people inside an organization who take risks to solve problems and grow business.

We all need the ability to think and move independently, take initiative (without permission) and take ownership of our own corner inside a company. Don’t just point to what is broken; be the guy who fixes it.


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