Five Things That Are Straight-Up Rocking My World Right Now


The world can be a pretty interesting place, full of sheer brilliance, capable of motivating you to no end. And as beautiful and inspiring as that last sentence sounded, it can also be a waking nightmare (I mean, pretty much half of California was on fire not too long ago). So, I have set out to help you forget the latter and find the former… well, maybe this won’t help you. This is just stuff that I feel to be really cool as a creative/copywriter. Since opinions are subjective, take it all with a grain of salt, or take it as gospel if you want. I’m not the boss of you.

1. MOONPIE'S TWITTER ACCOUNT

Aside from devilishly handsome, super smart (borderline brilliant), and humble, I’m a huge fan of comedy. There is something about a well-crafted joke that just simply gets me going. But my true comedic passion comes from the absurd, and this is where MoonPie has my heart.

These mass-produced, prepackaged marshmallow sandwiches somehow became one of the most stand-out accounts on Twitter. While many other brands find themselves creating generic posts and blatant ploys to get customers to buy their products or services, MoonPie decided to just get weird with the format. By taking inspiration from what many consider to be “Weird Twitter” (accounts like @dril, @keetpotato, @egg_dog, etc.), this company has been getting a lot of buzz through their sheer insanity. For example, throughout the course of the Super Bowl, their account tweeted out nine different TV commercial scripts that could be mistaken for performance art fever dreams. I absolutely love it.

Granted, in our field, I’m not sure if this buzz translates into any extra dollars for the company itself, but I am so happy they are out there doing something completely different than any other brand.

2. THE GOOD PLACE

Now I know on the outside this show really has nothing to with advertising or marketing, and you’re absolutely right. But that doesn’t mean it can’t inspire me.

In the most basic of nutshells, this show is about a person who died and found themselves in the show’s version of heaven, and clearly shouldn’t have been there (if you want more details, feel free to look it up; you’re already on the Internet after all).

The reason this show is rocking my world is 100% the writing. Never in my life have I been able to watch an absolutely hilarious sitcom that also manages to keep me guessing and delivers suspense better than most dramas. Not only that, this is one of the first shows I’ve ever seen to deeply tackle moral philosophy and apply it.

This show has kind of inspired me to really think outside the normal parameters of both my writing and typical formats. It gives me hope that I, too, can bend the rules of my creativity to generate something really unique. That or I just really like this show and conned my way into writing about it in our agency’s blog. Either or, really.

3. THE IDEA OF COMPANIES CREATING GIFS

You’ve probably seen a significant rise in gif comments throughout social media and even text messages. These short, looping clips are a fun and often funny way to accentuate a point you’re trying to make or serve as an appropriate response to a friend. Each day, the database of gifs grows exponentially.

With the rise in this format’s popularity, many companies have seen this as a fun opportunity to reach new audiences. So, they’re doing their best to make some uniquely branded gifs. Now, while some may think of major businesses jumping on the trend as the first sign of the medium’s death, this could serve as a completely new way to not only get a company’s name out there, but also show their lighter side.

Regardless of where you stand on the idea of branded gifs, I personally find this very fun and exciting. As I stated above, I’m a huge fan of the absurd, and if you want to make a standout gif, you’re going to have to get weird with it. There are thousands of simple, thumbs-up gifs, but how many gifs are there of a mustachioed man twirl-dancing in a proverbial rainfall of fried potatoes? Very few I’d imagine, and I’m really stoked about that.

via GIPHY

4. HOW NETFLIX MADE ITS OWN FONT

Due to this being a blog for a company of which I’ve only worked for a few short months, I fully understand if you guys don’t know who I am. So, I’ll give you a little insight on a basic level. I am a very frugal man. Don’t get me wrong, I can also be very generous, but I don’t find the need to spend money on unnecessary things when I don’t have to (he said, knowing full well that he probably doesn’t need to spend stupid amounts of money at the record store each week). So, when I heard about the next little business venture for Netflix, my interest was almost instantly piqued.

Basically, the world’s favorite place to “chill” found itself frustrated with paying substantial licensing fees for the use of preregistered fonts. And the way to get around that was to simply create their own. They’re calling it Netflix Sans, and it could possibly save them millions of dollars. You see, these are things that I rarely think about until they’re staring me right in the face. Who knew something as small and seemingly arbitrary as a font could make such a big deal? And let’s not forget that this font looks really clean. It’s almost perfect for their brand.

5. VIDEO GAME SOUNDTRACKS

As a writer, sometimes you just need to sit down, shut everything around you off, and write. The weird thing is that sometimes you also need noise to just keep you going. So what do you do? Music with lyrics is too distracting, and certain instrumentals can lull you to sleep. It seems like an unwinnable fight. And this is where the dynamic music of a solid video game soundtrack comes into play.

We’ve come a long way from the bleeps and bloops of the video games of yesteryear. Most modern soundtracks are filled with beautiful, dynamic sounds, often creating a soundscape to another world. Without a single word or lyric, a proper soundtrack can sufficiently tell a story and take you along for the journey.

I’m sure you have no idea where I’m going with this (and to be honest, I might not either), but I feel these soundtracks and scores have motivated me to not only focus and write, but put me in a different headspace, allowing me to write more creatively. I feel that there’s a part of my subconscious that takes a journey with the music, while the rest of me is grounded in front of my computer. My mind takes a fanciful journey and some of that journey is spilled out into whatever I’m writing… that and I’m just a big nerd.

These are just a few of the things that have been blowing my mind at the moment, but I’m sure a whole new group will take my away all my attention. Until then, I’ll see ya around.


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