Decoding the Restaurant Customer’s Decision Process

Decoding the Restaurant Customer’s Decision Process


The restaurant industry is ever-changing, and our foodservice clients look to us to stay up-to-date and informed on the hottest trends. This January a few of us flew out to Newport Beach, CA, to attend leading research firm Technomic’s “Consumer Insights Planning Program.” While the rest of the office thought we were sipping cocktails by the pool, in reality we were getting a full download from industry experts on current consumer interactions with restaurant brands, menus, ingredients and dining experiences.

Below are a few key takeaways from Technomic’s presentation on the consumer path to purchase. 

From pre-purchase to post-purchase, the more we know about how consumers move through the funnel, the better you can market to them and understand their eating and dining out behavior.


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