Medical consumers, like all consumers, want it all.
When battling even the most minor of medical maladies, they want access to quickly communicate with someone who is familiar with them and their health history. On the other end of the spectrum, they also want connectivity, when needed, to the most highly trained specialists and innovative procedures.
So how does a health care brand communicate the “innovation” component? The word has been used in marketing so many times it has become white noise. Hearing or seeing the word has become a signal to consumers to stop engaging with that message and move on to the next.
In today’s world, medical brands need to prove it.
That is the foundation of our latest campaign for Sanford Health.
Sanford in Sioux Falls and Fargo are two of the first in the nation approved to perform the new Transcatheter Aortic Valve Replacement, or TAVR, procedure. Prior to TAVR, patients who were too frail for open heart valve replacement simply had no treatment options, making this truly a life-saving procedure.
The manner in which we introduce TAVR to consumers will communicate the amazing level of this advancement. Here are several components of the campaign. You can also learn more online at www.sanfordhealth.org/MedicalServices/TranscatheterAorticValveReplacement