Your website is a lasting digital footprint that will touch thousands – if not millions – of potential customers. Bottom line: it needs to tell your story, and it needs to do it well.
At L&S, our digital team handles every step of the web design and development process, creating custom solutions for your specific users and KPIs. We don’t believe in one-size-fits-all web solutions because every client is different. Instead, every project is rooted in research, strategy and user-centric thinking.
Discovery & Strategy
Our discovery process starts with research, examining data from your current site and combining it with target audience info, user trends, A/B testing and more. We then hold a collaborative Discovery Session with you to establish site goals, timelines, user stories and functionality. We’ll also share the trends, patterns and best practices we’re seeing to optimize the online experience.
User experience drives our digital designs, with a focus on ease, simplicity and intuitive calls to action. Our UX designers and digital strategies start by creating a sitemap and wireframes to map user flows, then move into responsive design mock-ups that work across all devices.
93% of online experiences begin with a search engine. Content is king – clearly. With nearly 30 Google Analytics and AdWords certified professionals, L&S uses years of experience (and a lot of online tools) to pinpoint keywords and implement search engine optimization practices, carefully using keywords across the front- and back-end of the site. Long-term content strategies are also considered to keep visitors coming back.
Web Development & Page Building
Let’s roll up our sleeves and get coding. In addition to in-house programming capabilities, L&S partners with programming shops around the region based on the specific needs and functionality of each project. We have experience with a variety of programming languages and content management systems including concrete5, WordPress, eZ Publish and Episerver.
Testing & Launching
In addition to testing the site on a variety of devices and operating systems, we’ll facilitate CMS training with client stakeholders, including training on our trouble ticket system should issues arise. We’ll also get you set up with Google Analytics to monitor site performance.
Promotion & Analysis
A website is just one part of your digital marketing mix. To get people to your site and make sure they’re converting, L&S supplies ongoing, analytics-based reports and recommendations to drive traffic and optimize content. Our digital marketing team can also make sure that paid, SEM and social media marketing efforts align with site goals.