Successful marketing starts with finding the “why.” So consumer insights and strategic planning serve as the launchpad for every L&S campaign, tapping into your target audience’s emotions, perceptions and motivations to make every arm of your campaign more effective.
Our consumer insights team uses a variety of consumer research methods to help pinpoint the unique advantage and opportunity for your brand.
- Strategic planning
- Business consulting
- Market share analysis and penetration studies
- Customer segmentation
- Field intercepts, surveys and focus groups
- Emerging trends
- Message testing
- Usability testing
After we’ve analyzed the research, we craft it into a singular insight that drives positioning and strategic planning for campaign efforts. This insight is the “so what” behind why people should choose to do business with you. We also work with you to establish KPIs and Business Intelligence metrics to make sure our strategy is actionable and ROI-based.