South Dakota Department of Tourism “Take Me Hunting“ Campaign

Love for Dogs Brings Hunters to South Dakota

Who gets to a hunter’s heart faster than man’s best friend? No one. The South Dakota Department of Tourism let dogs do the talking and helped impact the sale of hunting licenses.

Who gets to a hunter’s heart faster than man’s best friend? No one.

The South Dakota Department of Tourism let the dogs do the talking in their “Take Me Hunting” campaign. By using the insight that hunters connect their dogs’ enthusiasm with their own desire to hunt, the multi-faceted campaign helped to impact the sale of hunting licenses.

Results

• 200,000 hunting licenses sold
• A Minnesota Vikings sponsorship secured national exposure and nearly 7 million impressions
• Hunters uploaded more than 400 photos of their dogs to Facebook