Lewis More Than Half
Situation:
Lewis Drug wanted people new to the area to feel comfortable getting their prescription filled at Lewis stores. Their aim was to encourage newcomers to choose Lewis, instead of defaulting to chain pharmacies such as Wal-Mart, Walgreens and Target.
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Lewis wanted to capture people who were new to the market before they defaulted to picking up their prescriptions at chain pharmacies. |
Solution:
After hearing Lewis fills half the prescriptions in the Sioux Falls, Madison, Brookings and Huron, SD, Lawrence & Schiller began developing a campaign around that fact. Showing people that over half their neighbors, friends and family fill their prescription at Lewis positioned the retailer as a credible and reliable pharmacy.
An integrated campaign of TV, radio, outdoor, print and online elements communicated “More Than Half” are trusting Lewis Pharmacy and so could they.
Results:
With more than 8,900 individuals enrolled in its Pharmacy Club, the Lewis “More Than Half” campaign is well on its way to gaining the trust of newcomers. New prescriptions are up on an average of 7 per store per week since the beginning of the campaign.
