Brand Building Balanced With Door-Swinging Ads
Running a successful retail business takes more than clean aisles and competitive prices. It takes extensive research to identify the brand essence and buying triggers of your customer base; It takes a detailed marketing plan outlining your goals, objectives, budgets and media and creative strategies for the year; and it takes messaging that’s not only going to leverage your existing customer database, but that’s going to build and deliver an enhanced customer relationship.
How do you turn part-time customers
into full-blown shoppers?
For Lewis, the answer is Every Day Easy.
How do you promote a holiday shopping season when the economy is in recession? When Lewis Drug faced this challenge, it decided to focus on the basics.