Travel & Tourism
How do you reach 58 million viewers, boost web traffic by 656% and rack up 638 earned media mentions? By rolling a Mount Rushmore float down Broadway during the Macy's Thanksgiving Day Parade in New York. See how L&S and South Dakota Tourism teamed up to rock NYC.
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See & Be Seen
L&S Unscripted3 Trends Driving Kids’ Meal Design
L&S UnscriptedSee & Be Seen
L&S UnscriptedGoogle updates its maps to become a reflection of each user http://t.co/IKw5HdAh9W @googlemaps #personalization
S.D. governor recruits workers in Minnesota: @leeaschafer & @startribune @SDGovDaugaard @DakotaRoots http://t.co/hKwAS1IjGQ
Mount Rushmore is getting some love from Macy's and The View! http://t.co/wzrc8UVxYx
