Case Study
Commitment You Can See. Tradition You Can Feel.
Situation:
One of Lawrence & Schiller’s newest clients, the University of South Dakota tasked the agency with developing a fresh, exciting campaign to roll out in the fall of 2009. USD’s aim was to make potential and current students feel that USD is the place to be – that they are getting a private school education at a public school value, incomparable to any other.
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Commitment you can see. Tradition you can feel. |
Solution:
The team at Lawrence & Schiller developed a TV spot to showcase what the University of South Dakota wanted convey, all the while, highlighting the many great aspects of the campus and what makes it special. Photos of students and faculty involved in various activities are projected on different architectural elements across the campus.
The commercial truly says it all: "Commitment you can see. Tradition you can feel. An experience like no other. At a place called USD. The University of South Dakota."
Results:
Following the campaign, enrollment numbers showed a ______ increase. Jim Abbott, the president of USD, states, "…."
