Public Universities, Private Colleges and Education Cooperatives
In an era when high schools are getting smaller, it’s essential for your marketing to make an impact. That means constantly finding ways to engage potential students to interact with your university and gaining an understanding of the ways people react and communicate about your organization.
To retain and grow market share in the higher education industry, it’s critical to define your target audiences and the media they’re using, and then work on establishing a two-way conversation as part of an overall marketing plan.
The One Smart Move campaign put the USD message directly in front of students at teen hangouts, such as movie theaters, bowling alleys and malls.
"South Dakota Public Universities and Research Center"
The long moniker left consumers looking for ways to shorten the name.