Generation, Distribution, Conservation
During a time when utility bills are high and customers want to save money, understanding your audience and marketing according is more important than ever. Are consumers more concerned with saving money or improving the environment? Do they want an energy company with a strong online presence or one that gives back to the community?
Understanding the needs and behaviors of your target audience, tactically planning for the future and implementing innovative creative isn’t optional in today’s world; it’s essential.
Research indicated that members of rural electric cooperatives wanted their electric cooperative to do more to help them save energy.
Agricultral Research Service addresses technical barriers to research, looking for ways to overcome the challenges.