The MidcoNet Xstream Wideband Countdown
The end of the Internet as we know it (and everyone feels fine)
When is a commodity no longer a commodity?
- When it’s a game changing service and...
- Your customers believe it’s something incredible and different.
So when it was time to introduce MidcoNet Xstream Wideband, it wasn’t enough to call it “faster.” We wanted everyone to know that this wasn’t your old Internet. In fact, the Internet as everyone knew it had an expiration date.
 |
Midcontinent Communications made “X is Next” a buzzword in just 10 days. |
Results
In just 10 days, Midcontinent’s Xisnext.com site received more than 50,000 unique visitors, and the campaign generated buzz in social media as well as traditional media, from Facebook and Twitter to newspaper to radio and TV. A great beginning for a game changing new service.
