Case Study
I Want It Now
Situation:
Both the team at Lawrence & Schiller and the Midcontinent team felt it was time for the positioning statement of Get Hooked! to be updated. We wanted to appeal to consumers in a way that is different, especially now that people are re-evaluating where and how they spend their entertainment dollars. In addition, we needed to take the brand to the next level, as Midcontinent continues to grow and expand its regional footprint.
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Midcontinent Communications is the company that brings new technology to life. |
Solution:
The new I Want It Now!™ positioning line communicates that we live in a fast-paced world of instant gratification, new technology, information, cool gadgets and more. Midcontinent is the company that brings that new technology to life.
The campaign places an emphasis on the value of the services provided. And rather than lowering prices to mimic what others are doing in regards to the economy, the aim is placed on how the services offer so much for the price. Furthermore, with these services, one does not need to leave the house for entertainment; they can stay in and still have great entertainment from Midcontinent for a reasonable price.
