Customer Acquisition, Account Growth and Retention
Competition for customers has never been higher. Or customer loyalty lower. At the same time new technologies and marketing mediums seem to appear with jaw-dropping frequency.
How can you acquire new customers while keeping the ones you have?
By knowing your customers better than they know themselves.
Other banks were starting to add fees to checking accounts that previously had been free. Lawrence & Schiller needed an attention grabbing campaign to demonstrate the difference between those banks and Great Western Bank.
Lawrence & Schiller needed to get potential customers to realize they deserved a better banking experience. Armed with the insight that people want the small bank experience plus big bank capabilities, we showed Great Western Bank offers the "Best of Both."