Travel and Tourism
Rapid City - A Different Vacation Everyday
To entice visitors to stay in Rapid City, Lawrence & Schiller had to make Rapid City stand out from the wide variety of vacation destinations peppered throughout the Black Hills. When visitors stay in Rapid City, they can see prehistoric animals, walk through presidential statues, and even enjoy a traditional chuck wagon cookout without leaving the city. Using these unique advantages, we positioned Rapid City's attractions and amenities in the “A Different Vacation Every Day” campaign.