Site Optimization & Search Engine Marketing

Google It.
#1 in the Google search results: It's the goal of anyone who has a web page. But how realistic are your expectations? Are you competing with millions of other people and pages for the same keywords?

There are two ways your site can appear in search engines: You can appear in the organic listings or you can pay for placement. Each requires different tactics for success. Lawrence & Schiller has years of experience with both.

Optimizing
Ranking well in the organic listings is often most desirable. People tend to trust these results more. They can give your company added credibility. Unfortunately you have less control over where you appear on the page. However Lawrence & Schiller knows the best practices for optimizing your site and its content. Changes won't happen over night, but you will see steady improvement with an ongoing optimization program.

Search Engine Marketing
If organic listings are like public relations (you don't pay for a good news story, but you do have to work hard to get it), then pay-per-click (PPC) is like advertising. You pick who (Google, Yahoo, etc.), what (which keywords), where (the page to which the results link) and even when (day-part placement is available). You can literally spend your way to the top of Google. The key is picking the most effective phrases at the lowest prices. Monitoring results, making adjustments and testing some more is standard practice for PPC.

To be the most effective you need a combination of both search engine optimization (SEO) and PPC. Lawrence & Schiller can help you find the best blend to maximize the impact of your search engine spend.