Online Marketing

No facet of the Internet is growing as fast, or attracting as much attention, as online marketing. It comes in a variety of forms (search engine marketing, Web 2.0, viral marketing, etc.) and names (MySpace, YouTube, Flickr, etc.)

Because we place tens of thousands of dollars in online marketing each month, we've seen what works best and what doesn't. Through our experience we've developed a play book for online marketing. We call it our digital strategy:

1. Social Internet / Web 2.0 - Where does your customer base go online? What about your prospective customers? We'll find the right sites to target and format messages that are appropriate for the medium.
2. Search Engine Optimization - What words do people use when searching for your products or services? How well do you rank in the search engines for those keywords? Lawrence & Schiller knows how to find the best phrases and how to optimize your content and your code to improve your search engine rankings.
3. Online Consumer Insights Research - What are people saying about you online? We will search the Internet for blogs, ratings and reviews of your people, products and services. We'll compile them into weekly reports and provide the analysis necessary to separate rogue comments from emerging trends.
4. Digital Public Relations - Once you know what people are saying about you online, how are you going to respond? Lawrence & Schiller will help craft the messages and deliver them online.
5. Online Marketing - Examples include geo and behavior-targeted banner ads to build brand exposure, rich media to drive leads and E-Mail messages to prospects and existing customers. We will target the most relevant sites, design the messages, test their effectiveness, monitor the results and adjust as needed.
6. Web Analytics and Analysis - What are your goals? How will you define success? Lawrence & Schiller provides premier tools to measure layers and layers of web analytics. But numbers without context are meaningless. We have the experience to analyze the results and deliver recommendations to improve the performance of your site and online campaigns.