Finding, Insuring and Keeping Customers
With other health insurance providers to choose from, families who can’t afford insurance and young adults who don’t think they need it, how do you persuade people to purchase your insurance plans?
Consumer insight research, a unified traditional and interactive marketing plan and award-winning creative messaging.
DAKOTACARE wanted to increase awareness for its affordable individual health insurance, it also wanted to educate young people that not having insurance could ruin them financially.
Asks the questions: how much more medical care will people use if it is provided free of charge? And what are the consequences for their health?