Case Study
I.T. to English
Situation:
Workplace Technology Center was looking to develop both a print and radio campaign that would speak in a voice consistent with the services their organization delivers, hoping to leverage their culture as a brand marketing tool. WTC wanted potential readers/listeners to consider their Evolved Approach to IT.
WTC makes IT easy and allows management to sleep better knowing they don’t have to worry about their network. WTC offers bench strength and full-time coverage by a team of experts. Mandatory requirements for the assignment were to make people take notice and be edgy.
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WTC makes IT easy and allows management to sleep better knowing they don’t have to worry about their network |
Solution:
Our objective in the campaign was to drive meaningful conversations with Workplace Technology Center prospects, targeting companies with 100 or less PC’s in the Sioux Falls area. We wanted to create buzz and have our audience consider WTC as their partner for network management. Being persistent in sending differentiated messages with various buyer values aided in meeting the expectations of the campaign.
Results:
The campaign achieved its objectives according to WTC owner Joe Zueger. "Without question, the unique and entertaining set of ads did exactly what we intended – raised our profile as the "go to" resource for IT services in this area. To a person, every comment we receive is complimentary and reinforced that we had indeed met our objectives. I have shared the ad products L&S developed with colleagues in much larger markets, and the quality of the work is unanimously held in very high regard."
Workplace Technology Center also took home the Best of Class Addy for Consumer or Trade Publication from the South Dakota Ad Federation with its “English to IT” book.
